Cookie Policy
Last updated: 28/08/2026
This Cookie Policy explains how TH Data Consulting Ltd ("we," "us," or "our") uses cookies and similar tracking technologies when you visit https://www.thdataconsulting.co.uk/ (the "Site"). It explains what these technologies are, why we use them, and your rights to control our use of them.
Contents
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow a site to recognize your device, remember your preferences, and collect information about how the site is used. We also use related technologies such as pixels, web beacons, SDKs, and local storage, which we refer to collectively as "cookies" in this policy unless stated otherwise.
2. Types of Cookies We Use
Strictly Necessary Cookies
Required for the Site to function — for example, maintaining your session, enabling secure login, and remembering items in a shopping cart. These cannot be switched off in our systems.
Functional Cookies
Remember choices you make (such as language or region) to provide a more personalized experience.
Analytics & Performance Cookies
Help us understand how visitors interact with the Site — which pages are visited, how long visitors stay, and where visitors come from — so we can improve performance and content. See Section 3 for the specific tools we use.
Advertising & Targeting Cookies
Used to deliver relevant ads and measure the effectiveness of ad campaigns, on our Site and across other sites.
3. Analytics & Performance Tools
We use third-party analytics providers to help us measure and understand Site usage. Depending on your settings and consent choices, the following tools may be active. Please remove any rows that do not apply to your Site and add any additional vendors you use.
| Tool | Purpose | Data Typically Collected | Opt-Out / Learn More |
|---|---|---|---|
| Google Analytics (GA4) | Site traffic, page views, session duration, user flow, conversion tracking | IP address (may be truncated/anonymized), device & browser info, approximate location, pages viewed, referral source | Google Analytics Opt-out Browser Add-on · Google Privacy Policy |
| Amplitude | Product & behavioral analytics — event tracking, feature usage, user journeys, funnels, retention analysis | Device identifiers, in-app/on-site events, user actions, timestamps, approximate location | Amplitude Privacy Policy |
| Mixpanel | Product analytics — event- and interaction-based tracking of user behavior | Device/browser info, events triggered, session data, approximate location | Mixpanel Privacy Policy |
| Hotjar / Microsoft Clarity | Heatmaps, session recordings, and scroll tracking to understand on-page behavior | Mouse movement, clicks, scroll depth, page interactions (masked by default for sensitive fields) | Hotjar Privacy Policy · Microsoft Privacy Statement |
| Segment | Customer data platform used to collect and route analytics events to other tools | Event data, user/device identifiers, timestamps | Segment Privacy Policy |
4. Advertising & Marketing Cookies
We may work with advertising partners and networks (such as Google Ads, Meta Ads, LinkedIn Ads, or other programmatic advertising platforms) that place cookies to serve ads relevant to your interests and to measure ad performance across websites and sessions.
5. Third-Party Cookies
Some cookies are placed by third parties on our behalf, including the analytics and advertising providers listed above, as well as embedded content providers (for example, video players or social media widgets). We do not control these third-party cookies, and their use is governed by the respective third party's own privacy and cookie policies.
6. Legal Basis for Processing (EEA/UK Users)
Where required by applicable law (such as the GDPR or UK GDPR), we rely on your consent to place non-essential cookies, which you can give or withdraw through our cookie consent banner or preference center at any time. Strictly necessary cookies are placed on the basis of our legitimate interest in operating a functional website.
7. Your Choices & How to Opt Out
- Cookie banner / preference center: Adjust your consent choices at any time via Manage Cookie Preferences
- Browser settings: Most browsers let you block or delete cookies through their settings menu. Note that blocking some cookies may affect Site functionality.
- Analytics opt-outs: Many analytics providers offer their own opt-out tools (for example, the Google Analytics Opt-out Browser Add-on, linked above).
- Global Privacy Control / Do Not Track: Where applicable, we honor recognized opt-out signals such as Global Privacy Control.
- Mobile advertising IDs: On mobile devices, you can limit ad tracking through your device's privacy settings.
8. Data Retention
Analytics data collected via cookies is generally retained for 14 months, after which it is deleted or anonymized, in line with each provider's default settings or our own configuration.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the tools we use or for legal, operational, or regulatory reasons. We will post the updated version on this page with a revised "Last updated" date.